News Stories – Guvera; companies pay for your downloads

This news story was produced as an online news story for online journalism on a group assessed blog, Live Music on Our Mind on 31/03/2010.

Musicians maintain new free music download site Guvera won’t affect the decline in album sales.

Australian owned website Guvera, where artists are paid for legal downloads of their music, launched nationally on March 30th, 2010.

Guvera founder and Chief Executive Officer, Claes Loberg’s mission is to make music free for the people, prosecute no one, pay the artists full price, and share the love of music.

Since the demise of Limewire, will you be using Guvera to legally download music? Vote here.

In a fight against piracy, advertisers pay for the music that you download.

The site works by users setting up an account and creating a profile; when you enter your search for that sweet musical goodness the sites database uses your profile information to find what Guvera believes are suitable companies to pay for your download.

The user obtains credits in order to download songs. When credit runs out, you can switch to a different ‘channel’ or update your profile to obtain additional credits.

Loberg told Rolling Stone Magazine company’s can select 20 songs to add to their ‘channel’ that they feel best reflects the brands’ personality.

The artists have a say too; they can choose which companies they don’t want purchasing their songs.

Unfortunately, not all artists’ music is available to download from the site. Currently, you can only download music owned by either EMI Music, Universal Music Group or Independent Online Distribution Alliance (IODA) and a select few other companies. Static Pigeons bassist and singer, Craig Mattingley said it was a great way to promote bands.However, Mattingley, 21, sees this concept as unfair to unsigned bands, such as the one he belongs to, which would benefit more from this style of obtaining music.But the question is, who is really benefiting: The artists? The advertisers?

According to the Australian Recording Industry Australia (ARIA) from 2000-2009, CD sales went down $211,072,000 from $531,972,000 to $320,900,000.

With the music on Guvera being free, does this mean the statistic will yet again decrease?

The Whole Molko’s guitarist and vocalist, Sean Figgers, 22, said, “Some people will always pay for records because they like having the hard copy in their hands or on the shelf.”

Mattingley agrees. He said there are still a percentage of people who like to physically have a copy of an album.

Guvera plans to venture into legal downloads of films and television shows in the not so distant future.


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